Over the past 35 years my career has consistently been guided by problems that caught my eye and my interest. I became compelled to find solutions to them. This has resulted in some fascinating and challenging adventures.

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My current focus is the research project examining why many decades of booming diet, fitness and wellness trends have failed to stem the rising health crisis. This project has taken 6-years of my life (so far!) but has yielded some key outcomes that my colleagues and I hope will increase the future success of the behaviour-change sector and help finally produce healthy nations.