MY NEW ANTI-AGEING PROJECT IS NOW LIVE
If you've already read my new book you'll know that, during my 12-month experiment on my brain and body, I discovered that it's our underlying level of inflammation that is slowly killing us. Our lifestyles are constantly causing low levels of internal inflammation that over time lead to pretty much all the chronic diseases we suffer from in later life. This inflammation accelerates the ageing of our biology. It exists inside us invisibly for decades. It's a ticking time-bomb, but can easily be fixed once you know how. Importantly, the solution does not involve doing lots of exercise or going on a diet - the things we once thought led to wellness. It actually just requires the simple formation of a range of easy daily habits.
During my own research I obtained a measure of my internal inflammation from GlycanAge, a leader in this science. It became obvious to me that the route to wellness is through a daily routine of good habits that address all the 6 pillars of wellness I covered in my book and in my personal experiment.
So, I'm super excited to be launching an anti-ageing project in partnership with the great team at GlycanAge. Over the next 12-months we will show 30 local residents how to slow and reduce their biological age, by addressing their internal inflammation through good daily habits. No gyms or diets required. You can read more about this project here. If you are a local resident you can also register to be considered as a participant.
YOUR CONSUMING HABITS ARE CHANGING YOUR BRAIN
I called my new book Neuron for a reason
Those of you who've already read my book will know that now aged 50s, I've easily dropped to the same weight I was in my 20s, by hacking my nutritional habits last year. Our gut and brain are connected via the gut-brain axis. So think very carefully about what you eat. Our poor eating habits are killing our gut bacteria, causing chronic inflammation around our body and brain, compromising our immune system and affecting our mental health. Take it seriously.
ALSO the ultra processed foods that we're surrounded by actually physically CHANGE our brain. This targeting of our brain's dopamine fuelled rewards circuits can make you addicted to these types of foods. They should be considered occasional treats, not daily food items. This is especially the case for children because they are in a hugely crucial stage of brain development.
I was super pleased to see BBC highlight these facts recently in their superb documentary 'What are we feeding our kids?". After watching this programme - and seeing what happens to your brain when you regularly eat these products - I hope you'll be convinced of the importance of ditching your processed foods habits once and for all. My new book shows you how to do it.
Our 'smart wellness' campaign is outperforming the industry average by 460%!
The past few weeks have been a bit of a blur. My new smart wellness book and programme have been much more of a hit than I expected. We’ve run out of stock several times and even popped into the Amazon Bestseller list. HOWEVER, the biggest surprise to me has been the success of the B2C campaign via Facebook. In my 30-year career I’ve never actually considered a B2C campaign for any of the businesses I’ve launched. I assumed it was complex and costly. The B2B approach always seemed easier to me. You simply pitch a service and get a lump sum from the client. But that route has become slower and slower over the years. The time is takes to obtain a decision from corporate clients has extended significantly.
So, this time around, after a chat with my old friend and internet marketing guru Simon Coulson (internetbusinessschool.com ), I decided to take a punt on a Facebook Advertising campaign. We ran a B2C campaign alongside my usual B2B pitching activity to compare both approaches. Simon teamed me up with Ben Mariner and Rikki Kotecha and we launched the landing page and adverts 6 weeks ago.
Industry average for this type of product landing page is 2.5% but from the outset we were experiencing an 8% average conversion rate. As we’ve refined the content and copy we’ve witnessed continued increases and last week hit a 14.1% conversion rate. Also, 10% of buyers chose to upgrade their purchase with an additional higher priced upsell product.
So why has this B2C campaign produced much greater results than our B2B approach? I believe the reasons are these:
Consumers want to be well and are seeking easy, efficient, proven routes to wellness. That’s what we’re offering them with this science-based ‘smart wellness’ product
They recognize me as a trustworthy and credible expert due to the significant experience and academic credentials I’ve amassed over the years
The copy being used in the adverts and on the landing page has been crafted by experts so the consumer immediately understands the value of the product being offered to them
I maintain hopeful that our B2B activity will eventually catch up with the success of our B2C campaign, because we want corporate workforces to also benefit from this highly efficient smart wellness approach. But, for now we’re fully focused on maximizing the success of this landing page and serving as many people as possible with this innovative smart wellness knowledge that I truly believe can transform lives.
Big thanks to Simon Coulson, Rikki Kotecha and Ben Mariner for opening my eyes to the incredible power of digital marketing!